Events

Acumen Intelligence at Japan IT Week Spring 2025: Insights, engagement, and growth in Tokyo April 2025 marked a milestone for Acumen Intelligence as we participated in Japan IT Week Spring 2025 at Tokyo Big Sight. As one of Asia’s largest IT exhibitions, the event offered the ideal platform to showcase our advanced B2B marketing solutions, engage with global leaders, and gain fresh insights into the evolving tech landscape. Over three impactful days, we conducted high-value product demos, gathered key market feedback, and built strong brand visibility — reinforcing our commitment to empowering Sales and Marketing teams with data-driven intelligence. From Day 1, our booth drew steady attention from a diverse audience — technology innovators, marketing professionals, and C-level executives seeking high-performance solutions.  Our Japan team welcomed visitors with energy and enthusiasm, sharing how Acumen enables teams to: Identify and engage in-market buyers using real-time, first-party intent data Launch account-specific ABM campaigns that drive deeper engagement Access campaign dashboards to track performance and optimise strategy We led discussions on the growing need for precision targeting, the role of intent data in lead generation, and how ABM delivers measurable business impact. Visitors came to the booth to discover what Acumen Intelligence had to offer and why it is a leader in demand generation. Booth Highlights: Demonstrations, Data, and Delight   Our live demos quickly became a crowd-puller. Attendees were impressed by our platform’s blend of usability and power, and many expressed interest in future collaborations and product trials. We introduced our global database of 25+ million verified decision-makers, showing how Acumen accelerates growth by enabling access to key buyers worldwide. To add a personal, local touch, we handed out custom-packaged rice crackers, crafted by our Japan team. This thoughtful gesture, along with branded merchandise, made for a memorable visitor experience. Our merchandise: From green tea leaves to rice crackers, stationery and bottled water. Crowd momentum and visitor engagement   While Day One started strong, the momentum intensified on Days Two and Three. Post-lunch hours saw queues forming outside our booth, with many visitors waiting patiently to speak with our team. Often, CEOs visited first, later followed by their teams for deeper discussions.Our support staff played a critical role in managing booth flow, distributing brochures, and directing visitors — enhancing the overall experience and expanding our reach. Acumen Intelligence’s Vice President of Global Strategic Alliances, Ameer Alavy noted: “It was better than we expected — both in terms of the quality and relevance of the people who visited our booth.Many waited for their turn to speak with us, which speaks volumes about the interest in what we offer.Our Acumen team was full of confidence and excitement, and there was a clear eagerness from visitors to understand more about ABM and intent data.”   Showcasing the power of Acumen’s data dashboard   One of the standout features at our booth during Japan IT Week 2025 was our live demonstration of Acumen Intelligence’s data dashboard — a unified command center that enables sales and marketing teams to monitor, manage, and optimise their lead generation and campaign efforts with clarity and precision. Our team walked visitors through four key modules that bring a new level of visibility and control to sales and marketing outreach workflows: Lead BaseThis module provides detailed segmentation of leads into hot, warm, and cold categories. It enables users to:➤ Analyze engagement patterns across lead segments➤ Assess the conversion potential of warm leads based on budget and timeline➤ View lead distribution by account, industry, job title, and geography Lead InvestigationVisitors were impressed by the depth of insight provided in this module, which offers:➤ A comprehensive breakdown of lead outreach methods and their relative effectiveness➤ Engagement metrics for all contacted leads➤  An analytical view of active leads, determined from overall outreach performance and unsubscribe behavior AI Lead PredictionA simplified yet powerful function, AI Lead Prediction allows users to input various parameters and receive predictions on whether a lead qualifies as hot or warm. This enables:➤ Quick qualification of prospects➤ Smarter allocation of time and resources➤ Enhanced accuracy in forecasting campaign outcomes Lead NurtureThe Lead Nurture module allows users to view and interact with individual leads. On selecting a lead, teams can:➤ Access detailed insights into engagement levels➤ Use an integrated chatbot to explore lead behavior➤ Tailor sales outreach and personalize emails based on specific lead action.➤ The Acumen dashboard also features a live campaign visualization panel, offering a high-level overview of performance metrics across multiple initiatives. Key highlights include: A visual breakdown of overall campaign progress Real-time counts of accepted vs. deficit leads Visualisations of accepted leads across campaigns, providing clarity on success rates In addition, the Campaign Accounts section displays the full list of accounts utilized in each campaign, enabling easy tracking of outbound efforts and allocation.We also demonstrated how users can directly access: Lead follow-up and nurturing guides Lead templates for outreach Point of Contact (POC) details created for each campaign Visitors appreciated how the dashboard brings together all these resources into a single, centralized interface — giving marketing and sales leaders everything they need to monitor progress, troubleshoot issues, and drive campaign effectiveness.This integrated system received positive feedback for its clarity, usability, and potential to accelerate both strategic decisions and tactical execution. We also introduced Valid8, Acumen’s email verification tool. Similar to platforms like NeverBounce and Bouncer, Valid8 helps businesses clean and maintain their email lists by detecting: Incorrect syntax or non-existent domains Disposable or role-based addresses Invalid mail server responses By verifying emails without sending messages, Valid8 reduces bounce rates and improves sender reputation — essential for successful campaigns. Additionally, we showcased our upcoming Email Builder, designed to enhance email marketing workflows. Inspired by platforms like MailerLite and ActiveCampaign, it enables marketers to: Group recipients and schedule bulk emails Design professional EDMs using a drag-and-drop editor Manage segmentation, delivery, and performance from a single platform Together with Valid8 and the dashboard, the Email Builder empowers users to easily launch and manage sophisticated email campaigns — without requiring technical expertise.   Key learnings: What the market told us   Beyond visibility, the event offered a