Author name: Editorial Team

Cloud

Oracle and Infobip partner to deliver global conversational experiences

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Oracle and Infobip partner to deliver global conversational experiences   Infobip’s new partnership addresses challenges of time, complex development, deployment, and organizational processes.  Global cloud communications platform Infobip  announced that it has enhanced its partnership with Oracle to bring conversational experiences to businesses and brands globally. The new integration enables Infobip and Oracle customers and partners to access Infobip’s omnichannel services through Oracle Integration. Customers increasingly expect omnichannel communications, but integrating and managing new channels can be time-consuming, requiring complex development, deployment, and organizational processes. Infobip’s new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge by enabling all types of businesses to work with and manage omnichannel messaging channels involving Oracle and third-party solutions, including WhatsApp and RCS. The solution deploys quickly, reducing time to market.  “Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration – Deepak Arora   In addition, Infobip has provided a prebuilt use case – or Accelerator – for Oracle’s contact center solution, Oracle B2C Service. This Accelerator is a flexible solution that allows consumers to connect with a company’s support team via SMS and WhatsApp, delivering a streamlined two-way communication experience. Both the Omnichannel Messaging Adapter and Accelerator offer low or no-code solutions, benefiting Oracle’s customers and partners. Oracle Integration provides secure, highly scalable connectivity regardless of the applications an organization is connecting with or where the applications reside. “Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration,” said Deepak Arora, Vice President, Product Management, Oracle. “This partnership builds on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere.”  “The Omnichannel Messaging Adapter for Oracle Integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks,” said Veselin Vuković, Chief Alliances Officer, Infobip, “The solution is flexible and works for a broad range of sectors and industries.”  About Infobip  Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.  About Oracle’s Partner Program Oracle’s partner program helps Oracle and its partners drive joint customer success and business momentum. The newly enhanced program provides partners with choice and flexibility, offering several program pathways and a robust range of foundational benefits spanning training and enablement, go-to-market collaboration, technical accelerators, and success support. To learn more, visit https://www.oracle.com/partner/.   (Adapted from press release).

Cybersecurity

DigiCert study finds only 5% of enterprises have quantum-safe encryption

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DigiCert study finds only 5% of enterprises have quantum-safe encryption     DigiCert, a leading global provider of digital trust, released findings from a new survey that uncovers a significant gap between enterprise awareness of quantum computing threats and actual preparedness.  The research shows that while 69% of organizations recognize the risk quantum computing poses to current encryption standards, only 5% have implemented quantum-safe encryption, and 46.4% report that substantial portions of their encrypted data could be compromised.   The findings highlight a critical inflection point: Enterprises know the quantum clock is ticking, yet few have taken meaningful steps to secure their digital future. With encryption underpinning everything from online banking and medical records to smart homes and cloud services, ensuring its strength and resilience is fundamental for protecting sensitive data.  “The quantum era presents both a significant risk and a transformative opportunity as we reach an inflection point for enterprise security,” said Kevin Hilscher, Senior Director of Product Management at DigiCert.  “Organizations should already be into the early phases of their quantum readiness plan – starting with asset discovery and risk assessment, with the ultimate goal of  crypto-agility. The groundwork being laid today will determine which organizations are positioned to maintain trust and resilience when quantum computing becomes a reality. DigiCert is supporting this journey with quantum-safe PKI solutions and frameworks that help enterprises manage complexity and take action with confidence.” Despite a majority (69%) of organizations believing quantum computers will break current encryption within five years, preparedness remains low: only 38% feel “very prepared” for quantum threats, while 19.2% claim they are “extremely prepared.”   This gap highlights a clear disconnect—enterprises recognize the threat but are slow to act due to perceived complexity, uncertainty, and believe that quantum computing is still a long way off.  With the largest stores of sensitive data, enterprises are also the most at risk. DigiCert’s research aims to bridge the gap between hype and action, providing clarity and strategy as cryptography evolves. It also points to a broader strategic opportunity: Enterprises can maximize return on investment in Public Key Infrastructure (PKI) by making quantum-readiness a key driver of their current security planning.  “The fact that only 5% of organizations have implemented quantum-safe encryption, despite widespread awareness of the threat, should be a wake-up call,” said Dr. Jim Goodman, CTO at Crypto4A.  “Migrating to post-quantum cryptography isn’t just a software patch—it’s a foundational shift that requires full visibility into your cryptographic environment, upgrades to hardware, migration to quantum-safe roots of trust, and cross-functional coordination. Those already underway are ahead of the curve and better equipped to handle what’s next.”  According to the 2025 edition of the book, “Post-Quantum Cryptography for Dummies,” DigiCert recommends four steps for organizations to transition to a quantum-safe security posture:  1. Inventory cryptographic assets. Organizations should first inventory their certificates, algorithms, and other cryptographic assets, prioritize them based on their level of criticality and decide what needs to be upgraded or replaced.  2. Prioritize replacing encryption algorithms for crypto that needs to be trusted for a long time. Examples include roots of trust, eSignatures and long-lived IoT devices.  3. Explore and test the ways your organization incorporates post-quantum cryptography (PQC) algorithms.  Begin testing upgrade paths and interoperability in non-production environments. 4. Become crypto-agile. After completing the inventory, achieving crypto-agility involves asset visibility, establishing methods for deploying encryption technologies and the ability to respond quickly when security issues arise. By identifying and managing crypto assets now, organizations can position themselves defensively against the threat of post-quantum cyberattacks and lay the foundation for a secure and trusted digital future. Research methodology This research was commissioned by DigiCert and conducted independently by Los Angeles-based Propeller Insights, which surveyed 1,042 senior and C-level cybersecurity managers in the United States, the United Kingdom and Australia.  About DigiCert DigiCert is a leading global provider of digital trust, enabling individuals and businesses to engage online with the confidence that their footprint in the digital world is secure. DigiCert® ONE, the platform for digital trust, provides organizations with centralized visibility and control over a broad range of public and private trust needs, securing websites, enterprise access and communication, software, identity, content and devices. DigiCert pairs its award-winning software with its industry leadership in standards, support and operations, and is the digital trust provider of choice for leading companies around the world. For more information, visit www.digicert.com or follow @digicert. (Adapted from press release).

Automation, Events

Dubai’s global ambitions drives synergy with Singapore’s innovation ecosystem

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Dubai’s global ambitions drives synergy with Singapore’s innovation ecosystem Dubai presence at the Inaugural edition of GITEX Asia x AI Everything Singapore shines spotlight on increased collaboration between the two cities. Dubai and Singapore’s thriving tech and innovation ecosystem took centre stage at the inaugural edition of GITEX Asia x AI Everything Singapore, spotlighting the deepening synergy between two of the world’s most dynamic gateway markets for technology-driven growth.  At the event, a coalition of leading innovation enablers- Dubai Internet City, in5, Ignyte, DMCC, Oraseya Capital, Emirates, Dubai Integrated Economic Zones Authority, the Dubai Chamber of Digital Economy and the Dubai Department of Economy and Tourism (DET), came together to showcase the city’s platforms designed to empower tech companies — from early-stage startups to high-growth scale-ups — to scale regionally and globally.  The delegation’s presence at GITEX Asia reflects the rising trend of cross-market collaboration between Dubai and Singapore. According to the latest FT FDI Markets data, Singapore ranked among the top 10 sources of inbound foreign direct investment (FDI) projects into Dubai’s economy in 2024, highlighting a growing appetite among Singaporean companies to tap into Dubai’s strategic position linking Asia, Africa, and Europe. Notably, 22% of FDI project announcements from Singapore were in the Software and IT Services sector followed closely by Food & Beverage (19.5%), Financial Services (14.6%). At GITEX Asia x AI Everything Singapore, Singapore-based QuikBot Technologies, a pioneer in autonomous final-mile logistics, announced a strategic partnership with the Dubai Integrated Economic Zones Authority (DIEZ) to deploy its cutting-edge Autonomous Final-Mile Delivery Platform-as-a Service (AFMD PaaS) at Dubai Silicon Oasis. The agreement signed during the event, marks QuikBot’s entry into the Middle East market and reinforces Singapore’s growing position as a global exporter of smart urban technology.  Bridging Two Gateways to Global Growth Both Dubai and Singapore have built their global reputations as launchpads for international expansion. Discussions throughout GITEX Asia reaffirmed how companies based in Singapore can leverage Dubai’s platforms to seamlessly access fast-growing markets across the Middle East, Africa, and South Asia (MEASA). Conversely, businesses and startups from the UAE and wider region continue to consider Singapore as a hub to expand into Southeast Asia’s flourishing digital economy. In 2023, the Dubai International Chamber launched their international representative office in Singapore with the aim of solidifying new cross border opportunities for business and investment. Opportunities for Tech Talent and Industry Collaboration Beyond company expansion, the Dubai Stand also spotlighted opportunities for tech talent mobility. Emirates, the world’s largest international airline, was present to showcase career opportunities for tech professionals within the aviation giant’s expanding innovation and digital teams — offering Singapore’s skilled workforce new avenues to work with one of the region’s most iconic brands. Mohamed Sharaf, Chief Operating Officer (COO, Investment Attraction of the Dubai Economic Development Corporation (DEDC), the economic development arm of the Dubai Department of Economy and Tourism (DET), said: “Dubai and Singapore have long been connected as strategic hubs for the movement and exchange of goods and services. Now, as we continue to work towards achieving the ambitions set out by the D33 agenda, we build on those foundations to forge even closer ties as leading innovation-first economies. GITEX Asia was an opportunity to showcase how our complementary ecosystems enable tech companies, investors and skilled professionals to expand their global ambitions by leveraging both Dubai and Singapore as launchpads for growth.” With vibrant innovation ecosystems, business-friendly environments, and strategic geographic positioning, Dubai and Singapore are poised to deepen ties and create a more connected future for global tech entrepreneurship. About the Dubai Department of Economy and Tourism (DET) With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, the Dubai Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to visit, live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall. DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. DET’s portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Registration and Licensing Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT). (Adapted from press release)

Events

Digital trust and beating the fraudemic: Sumsub debuts WTF Summit in Singapore

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Digital trust and beating the fraudemic: Sumsub debuts WTF Summit in Singapore An inaugural event that brings together global experts to spearhead efforts in building a digital trust future. Sumsub, a global full-cycle verification platform, announced the launch of its inaugural flagship event—What The Fraud Summit (WTF Summit), the first visionary summit to beat the global fraudemic. The first edition of the event is set to take place at Andaz Singapore from November 19 to 20, 2025. With an assembly of over 500 experts and industry leaders from fraud prevention, compliance, financial crime, regulation, and product innovation, the WTF Summit aims to bridge the gaps between fraud prevention, AI-driven security, regulatory shifts, and digital resilience to formulate actionable anti-fraud strategies to drive the future of digital trust. With the democratization of fraud and the continuously evolving fraud tactics, Asia-Pacific (APAC) has witnessed a 121% year-on-year increase in identity fraud in 2024, revealed by Sumsub’s 2024 Identity Fraud Report. Another alarming trend observed globally is that nearly half of companies and end users worldwide reported being victims of identity fraud at least once last year, and businesses suffer a loss of approximately $300,000 per fraud event. “With the rapidly growing fraud risks across the globe, we recognized a critical need for a dedicated platform for industry leaders, regulators and fraud experts to have bold conversations and exchange actionable insights to beat the global fraudemic,” said Andrew Sever, Co-founder and CEO of Sumsub. “By launching the WTF Summit in APAC, we aim to fill the gap in discussions surrounding the multifaceted nature of fraud prevention in the region. Our goal is to collaborate with top minds to craft holistic strategies to create a safer digital future for everyone.” Top Industry Voices to Shape the Future of Fraud Prevention   The WTF Summit presents a diverse lineup of speakers, including renowned experts and thought leaders from the space of fintech, crypto, tech, and compliance to connect the dots between fraud prevention, AI security, regulation, and resilience.   Among all, some of the highlighted speakers at WTF Summit include (arranged in no particular order): Frans Wiwanto, Managing Director, APAC, Flywire David Song, Head of Digital Business Unit, Green Link Digital Bank Joseph Gan, CEO, V-Key Anson Zeall, Founder, Azentiq Nexus Desmond Yong, Founder, Meta Alpha, and Legal & Compliance Director Eelee Lua, Co-founder & COO, Defy Steve Craig, Founder & CEO, PEAK IDV Annette Lu, Head of Compliance, APAC, Hex Trust In-depth Agenda Addressing Modern Fraud Challenges The WTF Summit is designed to deep dive into modern fraud challenges through a mix of keynote sessions, panel discussions, hands-on workshops and networking opportunities. At the Main Summit (November 20), attendees can look forward to sessions that provide practical takeaways focused on four key topics: AI Fraud, Digital Identity, Compliance, and Crypto. In addition, Sumsub will offer expert-led workshops with certifications on the day before the Main Summit (November 19). The workshops will be in three specialized modules, which are related to modern scams and deepfakes, smart and compliant onboarding, as well as AML investigations and case management respectively. The workshop series is proven to equip participants with hands-on experience and practical training, as Sumsub has already successfully conducted similar workshops for INTERPOL and other organizations. About Sumsub Sumsub is a full-cycle verification and ongoing monitoring platform that secures the whole user journey. With Sumsub’s customizable KYC, KYB, Transaction Monitoring, Fraud Prevention and Travel Rule solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs, and protect your business. Sumsub has over 4,000 clients across the fintech, crypto, transportation, trading, edtech, e-commerce and gaming industries including Duolingo, Bitpanda, Wirex, Avis, Bybit, Vodafone, Kaizen Gaming, and TransferGo.

AI, Network

F5 2025 Report reveals talk becomes action as AI gets to work

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F5 2025 Report reveals talk becomes action as AI gets to work F5 Report highlights AI-driven transformation Amid operational complexity. 96% of surveyed IT decision-makers have deployed AI models, up from a quarter in  2023    IT leaders are increasingly trusting AI with business critical tasks from traffic management to cost optimization, according to the industry’s  most comprehensive report on application strategy. F5’s 2025 State of Application Strategy Report, which surveys global IT decision  makers, found that 96% of organizations are now deploying AI models, up from a  quarter in 2023.  There is also a growing willingness to elevate AI to the heart of business operations. Almost three-quarters of respondents (72%) said they want to use AI to optimize app  performance, whereas 59% support the use of AI for both cost-optimization and to  inject security rules, automatically mitigating zero-day vulnerabilities. There is also a growing willingness to elevate AI to the heart of business operations. Almost three-quarters of respondents (72%) said they want to use AI to optimize app  performance, whereas 59% support the use of AI for both cost-optimization and to  inject security rules, automatically mitigating zero-day vulnerabilities.  Today, half of organizations are using AI gateways to connect applications to AI tools,  and another 40% expect to be doing so in the next 12 months. Most are using this  technology to protect and manage AI models (62%), provide a central point of control  (55%), and to protect their company from sensitive data leaks (55%).  “This year’s SOAS Report shows that IT decision makers are becoming confident about  embedding AI into ops,” said Lori MacVittie, F5 Distinguished Engineer. “We are fast  moving to a point where AI will be trusted to operate autonomously at the heart of an  organization, generating and deploying code that helps to cut costs, boost efficiency,  and mitigate security problems. That is what we mean when we talk about AIOps, and it  is now becoming a reality.” Operational readiness and API challenges remain    Despite growing AI confidence, the SOAS Report highlights several enduring challenges. For organizations currently deploying AI models, the number one concern is AI model  security. And, while AI tools are more autonomous than ever, operational readiness gaps still  exist. 60% of organizations feel bogged down by manual workflows, and 54% claim skill  shortages are barriers to AI development.  Furthermore, almost half (48%) identified the cost of building and operating AI  workloads as a problem, up from 42% last year.   A greater proportion of organizations also said that they have not established a scalable  data practice (39% vs. 33% in 2024) and that they do not trust AI outputs due to  potential bias or hallucinations (34% vs. 27%). However, fewer complained about the  quality of their data (48%, down from 56% last year).   APIs were another concern. 58% reported they have become a pain point, and some  organizations spend as much as half of their time managing complex configurations  involving numerous APIs and languages. Working with vendor APIs (31%), custom  scripting (29%), and integrating with ticketing and management systems (23%) were  flagged as the most time-consuming automation-related tasks.  “Organizations need to focus on the simplification and standardization of operations,  including streamlining APIs, technologies, and tasks,” said MacVittie. “They should also  recognize that AI systems are themselves well-suited to handle complexity  autonomously by generating and deploying policies or solving workflow issues.  Operational simplicity is not just something on which AI is going to rely, but which it will  itself help to deliver.” Hybrid app deployments prevail   Allied to soaring AI appetites is a greater reliance on hybrid cloud architectures.   According to the SOAS Report, 94% of organizations are deploying applications across  multiple environments—including public clouds, private clouds, on-premises data  centers, edge computing, and colocation facilities—to meet varied scalability, cost,  and compliance requirements.  Consequently, most decision makers see hybrid environments as critical to their  operational flexibility. 91% cited adaptability to fluctuating business needs as the top  benefit of adopting multiple clouds, followed by improved app resiliency (68%) and cost efficiencies (59%).   A hybrid approach is also reflected in deployment strategies for AI workloads, with 51%  planning to use models across both cloud and on-premises environments for the  foreseeable future. Significantly, 79% of organizations recently repatriated at least one application from the  public cloud back to an on-premises or colocation environment, citing cost control,  security concerns, and predictability. This marks a dramatic rise from 13% just four  years ago, further underscoring the importance of preserving flexibility beyond public  cloud reliance. Still, the hybrid model can prove a headache for some. Inconsistent delivery policies  (reported by 53% of respondents) and fragmented security strategies (47%) are all top  of mind in this respect.  “While spreading applications across different environments and cloud providers can  bring challenges, the benefits of being cloud-agnostic are too great to ignore. It has  never been clearer that the hybrid approach to app deployment is here to stay,” said  Cindy Borovick, Director of Market and Competitive Intelligence, F5. APCJ AI adoption and challenges – key highlights:  AI Gateways on the Rise: Nearly half of APCJ organizations (49%) are already  using AI gateways to connect applications to AI tools, with another 46% planning  to do so in the next 12 months.  Top Use Cases for AI Gateways: Among those leveraging AI gateways, the most  common applications include protecting and managing AI models (66%),  preventing sensitive data leaks (61%), and observing AI traffic and application  demand (61%).  Data and Trust Challenges: Over half (53%) struggle with immature data  quality, and 45% are deterred by the high costs of building and running AI  workloads.  Hybrid Complexity: The hybrid model of AI deployment introduces hurdles, with  79% citing inconsistent security policies, 59% highlighting delivery  inconsistencies, and 16% dealing with operational difficulties.  Toward a programmable, AI-driven future   Looking ahead, the SOAS Report suggests that organizations aiming to unlock AI’s full  potential should focus on creating programmable IT environments that standardize and  automate app delivery and security policies.  By 2026, AI is expected to move from isolated tasks

Whitepaper

Whitepaper: How AI can power sustainable business transformation

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Whitepaper: How AI can power sustainable business transformation A new whitepaper released by Alibaba Cloud, Driving Sustainability with AI: A Guide to Partnering with Technology Service Providers, offers a forward-looking blueprint for how organisations can harness digital infrastructure — particularly AI and cloud computing  — to accelerate their sustainable journey.   Based on insights from the Tech-Driven Sustainability Trends and Index 2024, which surveyed 1,300 business leaders across Asia, Europe, and the Middle East, the report combines industry data, actionable recommendations, and real-world case studies to explore how emerging technologies can close the gap between aspiration and execution. The State of Sustainability: Progress, Gaps and Opportunity The whitepaper highlights the growing urgency for businesses to act on sustainability, with 80% of surveyed organizations setting green targets. Yet only one-third of these have committed to science-based net-zero goals. Many companies still struggle to move from commitment to impact, citing gaps in technical understanding, measurement tools and concerns about the energy footprint of digital technologies. Despite these barriers, a strong majority — 76% — see AI and cloud computing as essential tools to achieve sustainability outcomes. At the same time, 82% say it is critical that these technologies themselves are developed sustainably. From Insight to Impact: Green AI in Action   Alibaba Cloud is helping organizations bridge this gap through platforms like Energy Expert, which uses AI to measure emissions and energy consumption in real time. The platform has already served over 3,000 organisations globally. One standout case is its collaboration with Covestro, a polymer material company. Working together, the two helped Chinese beverage brand Nongfu Spring trace the full lifecycle emissions of its recycled water barrels — later repurposed into gel pens – offering supply chain transparency from production to reuse. The whitepaper also showcases Alibaba Cloud’s commitment to low-carbon AI innovation. Its open-source Qwen series models are designed for efficiency and accessibility. Japanese AI start-up Lightblue, for example, used Qwen to build a localized high-performance Japanese-language model with lower development costs and energy use. Five Strategies to Drive Sustainable Digital Transformation   The whitepaper identifies five strategic actions that businesses can take to align digital transformation with sustainability outcomes. First, organizations are encouraged to link their adoption of AI and cloud technologies with specific sustainability KPIs—for example, using predictive tools to optimize operations or monitor emissions across supply chains. Second, companies should partner with transparent, green technology providers that publish energy usage and emissions data, operate on renewable energy, and invest in energy-efficient infrastructure. Third, the paper highlights the importance of embedding security into sustainability strategies, noting that cybersecurity concerns remain a key barrier to wider adoption of digital sustainability tools.  Fourth, it recommends embracing open and trustworthy AI, such as open-source models that reduce costs, improve energy efficiency, and allow for localized applications. Finally, the paper calls for stronger public-private collaboration, with 82% of surveyed executives supporting more active government involvement to accelerate the adoption of sustainable technologies through policy, incentives, and education. A Roadmap for Business Leaders   More than a guide, the whitepaper is a call to action. It emphasizes that sustainability is no longer a nice-to-have but rather a competitive differentiator and a catalyst for growth. For companies navigating climate and digital transformation simultaneously, the message is clear: success depends on choosing the right partners, tools, and strategies to deliver measurable progress. With the right foundation, AI and cloud can power a greener, smarter, and more resilient future. Click Below to Read the Whitepaper Click here About Alibaba Cloud  Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, big data analytics, machine learning and artificial intelligence (AI) services. Alibaba has been named the leading IaaS provider in Asia Pacific by revenue in U.S. dollars since 2018, according to Gartner. It has also maintained its position as one of the world’s leading public cloud IaaS service providers since 2018, according to IDC.

Events

Acumen Intelligence at Japan IT Week Spring 2025: Insights, Engagement, and Growth in Tokyo

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Acumen Intelligence at Japan IT Week Spring 2025: Insights, engagement, and growth in Tokyo April 2025 marked a milestone for Acumen Intelligence as we participated in Japan IT Week Spring 2025 at Tokyo Big Sight. As one of Asia’s largest IT exhibitions, the event offered the ideal platform to showcase our advanced B2B marketing solutions, engage with global leaders, and gain fresh insights into the evolving tech landscape. Over three impactful days, we conducted high-value product demos, gathered key market feedback, and built strong brand visibility — reinforcing our commitment to empowering Sales and Marketing teams with data-driven intelligence. From Day 1, our booth drew steady attention from a diverse audience — technology innovators, marketing professionals, and C-level executives seeking high-performance solutions.  Our Japan team welcomed visitors with energy and enthusiasm, sharing how Acumen enables teams to: Identify and engage in-market buyers using real-time, first-party intent data Launch account-specific ABM campaigns that drive deeper engagement Access campaign dashboards to track performance and optimise strategy We led discussions on the growing need for precision targeting, the role of intent data in lead generation, and how ABM delivers measurable business impact. Visitors came to the booth to discover what Acumen Intelligence had to offer and why it is a leader in demand generation. Booth Highlights: Demonstrations, Data, and Delight Our live demos quickly became a crowd-puller. Attendees were impressed by our platform’s blend of usability and power, and many expressed interest in future collaborations and product trials. We introduced our global database of 25+ million verified decision-makers, showing how Acumen accelerates growth by enabling access to key buyers worldwide. To add a personal, local touch, we handed out custom-packaged rice crackers, crafted by our Japan team. This thoughtful gesture, along with branded merchandise, made for a memorable visitor experience. Our merchandise: From green tea leaves to rice crackers, stationery and bottled water. Crowd momentum and visitor engagement While Day One started strong, the momentum intensified on Days Two and Three. Post-lunch hours saw queues forming outside our booth, with many visitors waiting patiently to speak with our team. Often, CEOs visited first, later followed by their teams for deeper discussions.Our support staff played a critical role in managing booth flow, distributing brochures, and directing visitors — enhancing the overall experience and expanding our reach. Acumen Intelligence’s Vice President of Global Strategic Alliances, Ameer Alavy noted: “It was better than we expected — both in terms of the quality and relevance of the people who visited our booth.Many waited for their turn to speak with us, which speaks volumes about the interest in what we offer.Our Acumen team was full of confidence and excitement, and there was a clear eagerness from visitors to understand more about ABM and intent data.”   Showcasing the power of Acumen’s data dashboard One of the standout features at our booth during Japan IT Week 2025 was our live demonstration of Acumen Intelligence’s data dashboard — a unified command center that enables sales and marketing teams to monitor, manage, and optimise their lead generation and campaign efforts with clarity and precision. Our team walked visitors through four key modules that bring a new level of visibility and control to sales and marketing outreach workflows: Lead BaseThis module provides detailed segmentation of leads into hot, warm, and cold categories. It enables users to:➤ Analyze engagement patterns across lead segments➤ Assess the conversion potential of warm leads based on budget and timeline➤ View lead distribution by account, industry, job title, and geography Lead InvestigationVisitors were impressed by the depth of insight provided in this module, which offers:➤ A comprehensive breakdown of lead outreach methods and their relative effectiveness➤ Engagement metrics for all contacted leads➤  An analytical view of active leads, determined from overall outreach performance and unsubscribe behavior AI Lead PredictionA simplified yet powerful function, AI Lead Prediction allows users to input various parameters and receive predictions on whether a lead qualifies as hot or warm. This enables:➤ Quick qualification of prospects➤ Smarter allocation of time and resources➤ Enhanced accuracy in forecasting campaign outcomes Lead NurtureThe Lead Nurture module allows users to view and interact with individual leads. On selecting a lead, teams can:➤ Access detailed insights into engagement levels➤ Use an integrated chatbot to explore lead behavior➤ Tailor sales outreach and personalize emails based on specific lead action.➤ The Acumen dashboard also features a live campaign visualization panel, offering a high-level overview of performance metrics across multiple initiatives. Key highlights include: A visual breakdown of overall campaign progress Real-time counts of accepted vs. deficit leads Visualisations of accepted leads across campaigns, providing clarity on success rates In addition, the Campaign Accounts section displays the full list of accounts utilized in each campaign, enabling easy tracking of outbound efforts and allocation.We also demonstrated how users can directly access: Lead follow-up and nurturing guides Lead templates for outreach Point of Contact (POC) details created for each campaign Visitors appreciated how the dashboard brings together all these resources into a single, centralized interface — giving marketing and sales leaders everything they need to monitor progress, troubleshoot issues, and drive campaign effectiveness.This integrated system received positive feedback for its clarity, usability, and potential to accelerate both strategic decisions and tactical execution. We also introduced Valid8, Acumen’s email verification tool. Similar to platforms like NeverBounce and Bouncer, Valid8 helps businesses clean and maintain their email lists by detecting: Incorrect syntax or non-existent domains Disposable or role-based addresses Invalid mail server responses By verifying emails without sending messages, Valid8 reduces bounce rates and improves sender reputation — essential for successful campaigns. Additionally, we showcased our upcoming Email Builder, designed to enhance email marketing workflows. Inspired by platforms like MailerLite and ActiveCampaign, it enables marketers to: Group recipients and schedule bulk emails Design professional EDMs using a drag-and-drop editor Manage segmentation, delivery, and performance from a single platform Together with Valid8 and the dashboard, the Email Builder empowers users to easily launch and manage sophisticated email campaigns — without requiring technical expertise. Key learnings: What the market told us Beyond visibility, the event offered a valuable opportunity to listen and

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